custom url
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How to Claim Your Google Plus Custom URL?
Google+ Custom URL (a.k.a Vanity URL) is now being rolled out to every Google+ User with some simple eligibility requirements.
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Vanity URL’s or Custom URL With Username Launched for Verified Profiles and Pages!
If you have created a personal google+ profile or even a business page, you might have noticed the large number as part of the link that uniquely ide