Vanity / Custom URL
For example, our Google+ page has the following URL
These numbers highlighted as bold above are unique to every page or profile.
But who could remember this url so that they could reach our page. People right from the beginning looking for vanity url’s in google+ that would allow user friendly names. Wouldn’t it be nice to have something like
https://plus.google.com/googleplusnews (This is just an idea, not a working url).
That’s what this change is all about. They have listened to one of the most requested feature and yesterday onwards started to roll out this custom URL’s to some verified personal profiles and business pages.
Here is a profile and page with username that is working since yesterday
https://plus.google.com/+britneyspears (which links to britney spears the singer/musician profile with over 4.1 million+ followers)
http://google.com/+hugoboss (which links to one of the leading fashion and lifestyle brand page with over 1.4 million+ followers)
Note both these profiles are verified profiles.
Saurabh sharma of Google+ has mentioned the following
At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!
Not very convinced since this is only happening for verified users and there is no easy way for anyone to get their profiled verified. But glad at least we have some confirmation this is coming for everyone. Let’s keep our fingers crossed.