Google+ Growth Doubled in 2012 According to KPCB Internet Trends!
KPCB (Kleiner Perkins Caufield Byers, a leading venture capital firm investing across all stages of new ventures and in a range of market sectors) publishes Internet Trends report each year.
Today during AllThingsD D11 conference they released 2013 Internet Trends report for the year ending 2012. It is a huge report that spans over 117 slides and covers internet, social media, mobile usage and a more wide variety of topics.
According to the slide 27), It clearly shows Google+ usage and adoption has doubled when compared to that of previous year in 2011 and closing in the use of Twitter. This is inline with the report published by GlobalWebIndex earlier this year that Google+ unseats twitter to become the second largest social network.
KPCB Internet Trends 2013 report (check slide 27)
While facebook usage slightly reduced in 2012, Google+ YouTube and Twitter showed great growth in terms of usage.
Yeah it’s true but level of engagement is still very low. Let’s take a look how long people stay on G+, it’s about a few minutes within a month, unfortunately. Moreover, not quantity is most important, but quality of users and their social devotion and involvement as well. I’m a diehard user of G+, anyway.