Cadbury is a leading and one the biggest names in the chocolate industry. They were also one of the earliest and enthusiastic adopter of google+.

This is a case study about how Cadbury’s UK is using google+ business pages and hangouts on air (HOA) to connect with its customers face-to-face around the world. The document can be downloaded here.

Here is what they say about hangouts

What’s different about a Hangout is that it’s eye-to-eye, face-to-face contact. We can’t directly connect with every person who buys our chocolate, but we can connect with some of them. Then, more people see the Hangout, and feel they’re part of the experience. It’s a new frontier — Jerry Daykin, community manager, Cadbury

Quick video about the case study

http://www.youtube.com/watch?v=6Jt4fIIHn9k

As of this writing they have over 1.3 million followers and growing. That makes him one of the leading brand on google+ pages by followers.

Business pages and hangouts provide businesses the opportunity to go face to face and connect with customers absolutely free of cost. This is unique opportunity never existed before and now possible through google+.