Few days back if you would have noticed, there was quite a buzz online that Google+ social network’s traffic plunged or plummeted 60% and users are logging off. Really? Is there any truth in it?
The original story appeared on Daily Mail. Let’s take a step back and look at the progress of Google+,
Google+ launched around 3 months ago in field trial mode (signup’s are only through invites) and since then it steadily grows. We’ve reported earlier about google+ reaching 10 million users in 2 weeks, 20 million users in 3 weeks, 25 million users in a month and recent unofficial numbers suggest it has crossed the 50 million mark. With these statistics, Google+ holds the fastest growing social network status.
Then couple of weeks ago, Google+ was launched as a beta product and allowed public open signups (where invites are not required). Since opened for public signup’s, it was quite natural that google+ traffic spiked to a whopping 1269% and later it cooled down steady to 480%. So, in fact the traffic has grown at least 480% compared to the earlier private invite only signup mode, which is still growth right? Then how could this be construed as traffic plunged / plummeted?
Moreover there is a huge spike in celebrities joining Google+ (checkout recent post about Britney spears on Google+, Dalai Lama hangout on Google+, Black Eyed Peas hangout) which is already drawing a large number of new users. We believe, social is a whole new ball game to Google and therefore there is nothing to loose, it’s all to gain. Google+ users including ourselves love all the great and unique features (google+ circles, hangouts, etc) so far on the network.
We strongly DON’T believe that there is any truth in traffic to Google+ has gone down (whereas the fact is, it has grown around five fold 480%)
Readers, please share your thoughts below.